Our Story

We started 81cents because we know first-hand how intimidating and uncomfortable talking about compensation, much less advocating for more, can be.

Men initiate negotiations 4x as often as women, and when asked to pick a metaphor for negotiating a majority of men picked winning a ball game, while a majority of women picked going to the dentist.

In summer 2018 we started 81cents with the goal of changing the way things work, providing affordable, accessible, virtual negotiation support (and data!) for women and other underrepresented minorities.

We’ve worked with more than 130 women, helping them find more than $800,000 in additional compensation. But, we’re just getting started. Women still earn 81 cents for every dollar men earn on average, and the statistics look even more dismal if you factor in race. We know we can do more.

In November 2018 we won the CommonBond Social Impact Competition — and $10,000!

In November 2018 we won the CommonBond Social Impact Competition — and $10,000!


Our Team

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Jordan Sale, Product + Marketing

Jordan started 81cents to help more women advocate for themselves, whether it’s negotiating a new offer, or pushing for a raise.

Prior to starting 81cents, Jordan was the Director of Marketing at Fundrise, a real estate technology startup based in Washington, D.C. Jordan holds a BA from the University of Pennsylvania, and a MBA from UC Berkeley, Haas School of Business.

Fun (pun?) fact - Jordan’s obsessed with puns and has participated in the Bay Area Pun-Off.

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Lisa Shek, Partnerships + Operations

Lisa runs partnerships and operations at 81cents. From bargaining in markets in Bali to negotiating contracts at work, negotiating has always felt like a game to her. Lisa is thrilled to bring that game feel to stressful salary negotiations and uncover more revenue for all women

Lisa has a B.S in Cognitive Science with a Computing specialization from UCLA and an HBX CORe certification from Harvard Business School.

Fun fact - Lisa has performed in a dozen Salsa shows around the Bay Area.


Sven Pirner, Technology

Sven is a second-year MBA student at Berkeley. He moved to San Francisco from Germany after completing his Masters in Physics and spending three years consulting for Bain.

Fun fact - Sven has already driven to twenty-plus states in the eighteen months he’s lived in the US.

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Nikita Jain, Design

Nikita is a student at Berkeley, studying Cognitive Science and Design Innovation. She graduates this May.

Her passions include creating functional and aesthetically pleasing designs, platforms, and spaces — hence her chosen field of study and interest in photography. Ultimately, she aspires to make an impact in what seems right now to be a somewhat abstract space: the intersection of the human psyche with technology and cinematography.

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Miki O’Reggio, Operations

Miki is an operations intern from Los Angeles, CA currently studying Economics with a Human Rights minor at Berkeley.

In her spare time, Miki enjoys dance, food photography, spending time with loved ones, and volunteering. After Berkeley, Miki hopes to merge her passions of business and social impact by developing corporate social responsibility programs for technology companies in the Bay Area.

Fun fact - Miki has been bungee jumping in New Zealand!


Grace Lin, Technology

Grace is a sophomore at Berkeley studying computer science. Consistently recognizing gender-based inequities, Grace is passionate about bridging the gender pay gap and the impact of 81cents. She is also involved with two organizations on campus that provide resources and create communities for women in technology.

Fun fact - Grace almost exclusively drinks warm water, but somehow prefers iced coffee over hot coffee.


Our Advisors

Julianna Schroeder

Negotiations Professor
UC Berkeley

Archana Gilravi   VP of Partnerships, LeanIn

Archana Gilravi

Vice President, Partnerships, LeanIn

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Wendy Lim

Former VP of Strategic Finance, Yelp

Bhavin Parikh

CEO & Co-Founder, Magoosh

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Join Us


Interested in joining us? Send us a note at hello@81cents.work.