Our Story

We started 81cents because we know first-hand how intimidating and uncomfortable talking about compensation, much less advocating for more, can be.

In summer 2018 we started 81cents with the goal of changing the way things work, providing affordable, accessible, virtual negotiation support (and data!) for women and other underrepresented minorities.

We’ve worked with more than 200 individuals, helping them find more than $2,000,000 in additional compensation.

But, we’re just getting started. Women still earn 81 cents for every dollar men earn on average, and the statistics look even more dismal when you consider race and underrepresented gender identities. We know we can do more.

In November 2018 we won the CommonBond Social Impact Competition — and $10,000!

In November 2018 we won the CommonBond Social Impact Competition — and $10,000!


Our Team


Jordan Sale, Product + Marketing

Jordan started 81cents to help more women advocate for themselves, whether it’s negotiating a new offer, or pushing for a raise.

Prior to starting 81cents, Jordan was the Director of Marketing at Fundrise, a real estate technology startup based in Washington, D.C. Jordan holds a BA from the University of Pennsylvania, and a MBA from UC Berkeley, Haas School of Business.

Fun (pun?) fact - Jordan’s obsessed with puns and has participated in the Bay Area Pun-Off.


Lisa Shek, Partnerships + Operations

Lisa runs partnerships and operations at 81cents. From bargaining in markets in Bali to negotiating contracts at work, negotiating has always felt like a game to her. Lisa is thrilled to bring that game feel to stressful salary negotiations and uncover more revenue for all women

Lisa has a B.S in Cognitive Science with a Computing specialization from UCLA and an HBX CORe certification from Harvard Business School.

Fun fact - Lisa has performed in a dozen Salsa shows around the Bay Area.


Sven Pirner, Technology

Sven just completed his MBA at UC Berkeley with a passion for tech and scalable business models. Prior to that, he completed his Masters in Physics and spent 2+ years as a strategy consultant for Bain & Company in Germany.

Sven deepens his experience in Computer Science by attending AI/ ML and Data Science lectures at Berkeley's EECS department.

Fun fact - Sven drove to 20+ states in the eighteen months he lived in the US. 


Tiffany Nguyen, Design

Tiffany is a senior at Berkeley studying both Art History and Media Studies, with a focus on visual spaces in Contemporary Art and Design.

With her passion for design and love for those who teach, she hopes to continue making creative content in volume, as well as to educate others on design. Apart from spending most of her time designing, she spends the rest of her time looking at cat videos and consuming the Gourmet Makes series by Bon Appetit.

Fun fact - Tiffany’s dream day is exploring open houses.


Miki O’Reggio, Operations

Miki is an operations intern from Los Angeles, CA currently studying Economics with a Human Rights minor at Berkeley.

In her spare time, Miki enjoys dance, food photography, spending time with loved ones, and volunteering. After Berkeley, Miki hopes to merge her passions of business and social impact by developing corporate social responsibility programs for technology companies in the Bay Area.

Fun fact - Miki has been bungee jumping in New Zealand!


Grace Lin, Technology

Grace is a sophomore at Berkeley studying computer science. Consistently recognizing gender-based inequities, Grace is passionate about bridging the gender pay gap and the impact of 81cents. She is also involved with two organizations on campus that provide resources and create communities for women in technology.

Fun fact - Grace almost exclusively drinks warm water, but somehow prefers iced coffee over hot coffee.


Our Advisors

Julianna Schroeder

Negotiations Professor
UC Berkeley

Archana Gilravi  VP of Partnerships, LeanIn

Archana Gilravi

Vice President, Partnerships, LeanIn.org; OptionB.org

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Wendy Lim

Former VP of Strategic Finance, Yelp

Bhavin Parikh

CEO & Co-Founder, Magoosh


Join Us


Interested in joining us? Send us a note at hello@81cents.com.